Wausau Coated Products launches wash-away adhesive

Wausau Coated Products Inc., an independent family-owned and operated, leading manufacturer of adhesive-based label products, has announced the launch of a new wash-away adhesive, WA-769. It is an emulsion acrylic permanent adhesive with good initial tack and adhesion to most surfaces.

WCP is offering WA-769 wash-away adhesive on two of our most popular roll label facestocks; 70# Bright White Felt with 30% PCW & Wet Strength (WS) and 60# Estate Label® #8 Vellum with (WS). These products are an excellent choice for facilities where bottles are returned, rinsed, and cleaned for reuse. In addition to the wash-away adhesive properties, when these label stocks are immersed in an ice bucket, they will remain affixed keeping the label intact due to their wet strength properties.

“Wash-Away adhesives are becoming more popular as an eco-friendly way to reuse glass packaging,” states, Adam Frey, director, North American Sales, Wausau Coated Products. “We paired this unique adhesive with a 90% PCR content 1.2 Mil r-PET liner and sustainable facestocks when developing these two new products. Our customers continue to come to us to for wash-away solutions and we are happy to support their efforts with this new adhesive.”